Diversity made simple.

Plantwise helps people eat a wider variety of plants without turning food into a spreadsheet. The 30-Plant Wheel does more than show progress: it identifies what is missing and points to a useful next meal.

We build for health-motivated flexitarians and anyone cooking plant-forward meals for someone they care about. The goal is practical confidence—familiar ingredients, realistic time windows, and less decision fatigue.

Plantwise is being prepared as a free iPhone app. The daily Wheel and first Coach recommendation stay free. Extra Coach options use an optional, clearly labelled rewarded-ad prototype; Ad-free Annual is planned at £7.99/year once Apple in-app purchase is integrated.